Perkembangan Marketing Technology

Berapa banyak marketing tools yg ada saat ini?

Scott Brinker melalui website chiefmartech.com telah mengumpulkan berbagai jenis marketing technology dalam 1 grafik yg disebut “Marketing Technology Landscape Supergraphic”

Pada tahun 2011, Scott Brinker memulai dengan mendaftar sekitar 150 tools, kemudian sejalan dengan perkembangan teknologi yg pesat, jumlah marketing tools puh terus bertambah, di Tahun 2019, terdapat 7040 tools yg tercatat di “Marketing Technology Landscape Supergraphic 2019”.

Perkembangan Jumlah Marketing Technology 2011 – 2019

Di “Marketing Technology Landscape Supergraphic 2019”, Scott Brinker membagi 7040 marketing tools ini menjadi 6 kelompok besar:

  1. Advertising & Promotion ( Mobile Marketing, Display & Programmatic Advertising, Search & Social Advertising, Native/Content Advertising, Video Advertising, PR, Print)
  2. Content & Experience ( Mobile Apps, Video Marketing, Interactive Content, Email Marketing, Content Marketing, Optimization, Personalization & Testing, DAM & MRM, SEO, Marketing Automation & Campaign/Lead Management, CMS & Web Experience Management) 
  3. Social & Relationship  (Call Analytics & Management, ABM, Events, Meetings & Webinars, Social Media Marketing & Monitoring, Advocacy, Loyalty & Referrals, Influencers, Community & Reviews, Conversational Marketing & Chat, Customer Experience, Service & Success, CRM)
  4. Commerce & Sales (Retail, Proximity & IoT Marketing, Channel, Partner & Local Marketing, Sales Automation, Enablement & Intelligence, Affiliate Marketing & Management, Ecommerce Marketing, Ecommerce Marketing & Carts)
  5. Data (Audience/Marketing Data & Data Enhancement, Marketing Analytics, Performance & Attribution, Mobile & Web Analytics, Dashboards & Data Visualization, Business/Customer Intelligence & Data Science, iPaas, Cloud/Data Integration, RPA & Tag Management, DMP, Gov Compliance & Privacy, Customer Data Platform
  6. Management (Talent Management, Product Management, Budgeting & Finance, Collaboration, Projects & Workflow, Agile & Lean Management, Vendor Analysis)

Dengan melimpahnya marketing technology tools, marketer diharapkan dapat bekerja dengan lebih baik. Kemampuan marketer untuk dapat memanfaatkan marketing technology tools ini akan menjadi nilai tambah untuk memenangkan persaingan yg semakin ketat ini.

Berapa banyak marketing technology tools yg anda gunakan dan apa marketing tools favorit anda? Silahkan berikan komentar anda

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